Forbes coverage: The pros and cons of investing in your employer’s stock

Making headlines earlier this month, Google’s stock price increased to $1,000 per share, boosting the investment portfolios of nearly 46,000 employee shareholders. While the uptick was great news for these employees, financial advisors are usually cautious when it comes to holding too much company stock.

Published on October 22, Forbes reporter Maggie McGrath highlights the company stock holding issue and includes Mike Piershale in her column. For investors who want to put some of their wealth into company stock, Piershale suggests analyzing the long-term performance of the business. If it truly is a “good” company, he advises to not put more than 10 percent of their portfolio into that equity.

He also recommends taking advantage of NUA, which provides a tax deferral opportunity when investors take distributions from company-owned stock appreciations. To read the full article and learn more about company stock holdings, click here.